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Client: Zoetis

Project: Vanguard Vaccine Packaging Redesign

Role: Art Direction, Design

Zoetis is the world's largest animal health company; however, its vaccine packaging has remained essentially unchanged for many years and is riddled with difficulties for veterinary clinics. Adler Design spent time researching issues and discovered several unmet needs. The redesign created several features that addressed the needs and provided a more simplified end-user experience. I also designed a one-of-a-kind extended tab for self-labeling while the products are opened and stored in the refrigerator.

New Features

Unique Extended Tab

Storage Space

Before/After

Icon System